ANALISIS HOUSE OF RISK (HOR) PADA USAHA TANAMAN HIAS DRACAENA

Demand for dracaena from abroad continues to increase and has not been fulfilled. Indonesia has climate and land suitability for planting ornamental dracaena plants. Domestic production is still low and shows a fluctuating trend, one of the reasons is the risk management that has not been optimal. The purpose of this study is to identify risks and deal with risks accordingly for Dracaena ornamental plant farming at PT. STU. The research design used is a qualitative design, the data used is primary data (from the company) and secondary, the analysis used is House of Risk (HOR), the research was conducted in June 2022. The results showed that there were 28 risk events and 21 agent of risk in the Dracaena ornamental plant farming at PT STU. The main potential risks aggregate include pest/disease attacks (cultivation and post-harvest), not optimal plant maintenance, uncertain climate/weather, not optimal post-harvest, planting that is not synchronized, lack of production inputs, inappropriate harvesting time and method. The main source of risk agent is pest or disease attack. Priority risk management is to form a handling and maintenance team at the postharvest stage, pest control and harvest rotation. Handling these risks is to minimize risks at the postharvest stage, such as preventing disease attacks and maintaining crop quality before shipping to consumers.