New Directions in the Hungarian Energy Market: Transformation of the National Public Utility

This paper, using the formation of the national public utility company as an example, describes some key strategy shifts in the Hungarian energy policy. Whereas the centralised, state-controlled national public utility is merely five years old; still, it has already a ‘long’ and thought-provoking history. While public utilities traditionally focused on operational excellence, currently a greater emphasis is placed on a differentiation strategy and customer focus.