Experience as a starting point of designing transmedia content

This is a description of a transmedia music format development project, named TMS and one research study conducted in order to guide the format developers in the early stages of developing the transmedia idea. Our work integrates user experience research with content development in an iterative design process. Ideas and iterations of content are tested on the target audience in order to feed back to the development process. The empirical study presented in this paper targets general dimensions of great music experiences. We will discuss the implications of the results in the context of format development.