A study on farmers' perceptions about the scope of the Kisan Suvidha App in improving agricultural sustainability

Although the use of mobile technology in Indian agriculture has been the subject of an expanding corpus of research, little is known about how farmers perceive the potential of these technologies to improve agricultural sustainability. In light of this observation, and given the low adoption rates of agricultural mobile apps in India, this study seeks to gain a deeper understanding of farmers' perceptions of how this app helps to improve agricultural sustainability. In-depth interviews were used to collect data from 20 farmers, and 4 major themes were derived from the content analysis of the interview data. The findings of this study indicate that the majority of respondents (94%) perceived that the Kisan Suvidha App has the potential to improve agricultural sustainability. In their opinion, this app is very instrumental in promoting agricultural sustainability due to its ability to facilitate the effective exchange of agricultural information between extension service providers and farmers and link farmers with markets and other actors in the food value chains.