POP ART IMAGE AND DESIGN CHARACTERISTICS AND MODERN DESIGN TRENDS ASSIMILATION

The purpose of the paper is to study the artistic style of pop art, to identify the problems of research in the context of modern fashion design. The article considers the means of graphic expressiveness in the work of the main representatives of pop art, the evolution of compositional means and techniques, the features of the color scheme and original texture as a way to influence society through the design and implementation of fashionable clothing. The methodology of the study is based on the principles of a systematic approach to the formation of the clothing range, methods of historical and logical development, comparative, system-structural and morphological analysis, which made it possible to study the costume in the process of development and identify the characteristic features of the artistic style of Pop Art in the design concepts of designers at the beginning of the third millennium. The scientific novelty consists in generalizing and systematizing experience in the practice of fashion design in order to predict the development of forms of author’s collections based on artistic and compositional principles and methods of stylistic transformation.