利用Ranti的通用IS/IT商业价值对业务支持系统(BSS)项目中IT投资的收益分析:以印尼电信公司为例

Dimas Agung Saputra, W. S. Nugroho, B. Ranti
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引用次数: 3

摘要

组织经常面临的问题是难以度量IT投资的有效性、与业务目标的一致性以及受影响的组织部分的利益映射。本研究的目的是分析IT投资的业务支持系统(BSS)项目,如客户关系管理(CRM)和计费系统在印尼电信公司的业务效益。分析方法是使用Ranti的通用is /IT业务价值表,这是一个IT投资管理框架。根据电信行业业务流程框架——增强型电信运营图(eTOM)的功能,对公司内部各单位的利益进行了分析。案例研究结果表明,BSS项目提供的好处是增加业务容量(IRE-01)和提高服务质量(IQU-03)。所获得的利益更多地与产品的业务发展和提高客户的服务质量有关。eTOM 2018获得商业价值效益的功能是产品(7个子类别)、客户(3个子类别)、服务(3个子类别)、资源(3个子类别)和营销(1个子类别)。
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Benefits Analysis of IT Investment in Business Support System (BSS) Projects Using Ranti’s Generic IS/IT Business Values: Case Studies of the Indonesian Telecommunication Company
The problem that the organization often face is the difficulty of measuring the effectiveness of IT investment, alignment with business objective, and the benefit map into the part of organization affected. The purpose of this study is to analyze the business benefits of IT investments in Business Support System (BSS) projects, such as Customer Relationship Management (CRM) and Billing system in Indonesian Telecommunication Companies. The method of analysis is using the Ranti’s Generic IS/IT Business Value Table, which is an IT investment management framework. The analysis is also carried out the benefit identified to the units each organization within the company according to the functions of enhanced Telecom Operation Map (eTOM), which are the framework of the business process in the Telecommunication industry. The result show from case studies that the benefits provided by BSS projects are to increase business capacity (IRE-01) and improve service quality (IQU-03. The benefits obtained are more relating to business development of product and improve service quality of customer. The eTOM 2018 functions which get business values benefit are Product (7 sub-categories), Customer (3 sub-categories), Service (3 sub-categories), Resource (3 sub-categories), and Marketing (1 sub-category)
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