Analysis of digital information Management of product market competition under the environment of agricultural product e-commerce

With the rapid development of China's regional agriculture, its consumption of energy, the squeezing and encroachment of the environment and the pollution of the ecological environment have been put on the agenda, which stems from the unreasonable management and regulation of the rapidly developing agricultural infrastructure. Aiming at the evaluation index cluster of agricultural management in Northeast China, the main structure of the digital information management platform of green ecological agriculture we built is divided into variable layer, middle layer and evaluation index layer, which is a superimposed and progressive layer structure design.The results show that compared with 2018, the use index of electronic agricultural products, per capita greening index, soil organic matter content index and per capita water content index increased by 30.34%, 6.14%, 25.34% and 30.26% respectively in 2019.The index of per capita desert land area decreased by 10.97%.The Sustainability Index experienced an unusual decrease in 2017-2018, with a drop of 0.08. Compared with 2018, the green ecological index from 2019 to 2021 increased by 5.94%, 8.58% and 12.87% respectively. This provides guidance for the structure and design of China's future agricultural development.