Adopting digital transformation in small and medium enterprises: An empirical model of Influencing factorsbased on TOE-TAM integrated

This study examined relations between factors impacting the adoption of DT of small and medium enterprises (SMEs) in the Vietnam context by mixed method research. The qualitative research was carried out by a group discussion with 11 participants and a cross-sectional survey with 346 valid questionnaires. The results show the relative advantage, perceived benefits of DT, compatibility, security concern, competitive pressure, vendor support, top management support, investment readiness, perceived usefulness, and attitudes toward adoption have impacted the adoption of DT in SMEs in Vietnam. This research contributed to extending the academic framework and examining causal relationships through the adoption of new characteristics from the integrated perspective by TOE with TAM beyond the research models existing. The findings are the basis for the government to propose policies to promote DT and SMEs in the specific environmental context to prepare technological and organizational readiness for successful DT.