A WORD FORMATION IN PRODUCT NAMING ON SNACK BRANDS

Word formation processes have become one of the most important steps for company in creating brand names. This study aims to identify and describe the word formation processes on snack brands. There were 30 objects of snack brands in this study.  The object of this study was snack names found in Alfamart and Indomaret. Qualitative descriptive method was applied in this study. The results show that that there were six words formation processes found on snack names, namely blending, compounding, borrowing, acronyms, coinage and multiple processes. From the data, the writer found 53,3% compound words, 23,3% blending words, 13,3% borrowing words, and 3,3% acronyms, 3,3% coinage and 3,3% multiple processes.