Investigating User Reactions to Interactive-signage-based Stimulation Toward Behavior Change

In recent years, many research and developments of behavior change have been conducted. The purpose of behavior change is to improve people’s lifestyle pattern or to maintain the improvement for a long time aiming to achieve a goal of promoting health condition improvement. In order to achieve the foundation of a new lifestyle, it is necessary to recognize the daily life patterns of users and give triggers to users in their daily life for behavior change. To realize this, in this study, we construct an interactive signage which is able to positively talk to the passing user and try to induce behavior change by sending visual stimulation and auditory stimulation. In this paper, we report the result of the investigation on users’ reactions and feelings to the proposed interactive signage. As a survey experiment, we set up 4 interactive signage on a floor of our university and asked 15 participants to carry a name tag with a BLE beacon during their daily life. There are 4 different dialogue scenarios and a scenario is posted to the participants when he/she approaches the interactive signage. Participants can respond to these scenarios through a touchscreen. Based on the result of the experiment, it is found that the interactive signage can induce behavior change effectively.