Revamping a corporate Web site: strategies and implementation

With the exponential growth of Websites and the increasingly sophisticated users, organizations are competing for users' attention. It is not enough just to offer "cool stuff" on the Web and expect to attract repeated visitors. The paper details Sun Microsystems' attempt to revamp their corporate Website to encourage new and repeated visitors. Special emphasis is on the redesign of the home page, the user interface, our attempt to provide customized user environment and the use of document management systems to streamline and automate content management and maintenance.