Economic Opportunities of Qingdao Winery as a New Ecotourism Destination

The consumer psychology of consumers is constantly changing. Under the abundant material life, the emotional and personalized needs of consumers for products are highly valued. Winery tourism is a new ecotourism project. Its high-end and fashionable characteristics do not only meet consumers’ demand for personalized tourism, but also their pursuit for high-quality and fashionable leisure ways; thus, it has broad development prospects. At present, Qingdao winery tourism has begun to take shape, but in it faces problems in its development, especially in terms of resource integration and brand development. Therefore, taking the development of Qingdao winery tourism as an example, this paper puts forward several development countermeasures and policy objectives as well as provides a scientific analysis basis for the development of Qingdao winery tourism.