基于关键业务路径的移动运营公司精细投资管理模式

Ruohong Peng, Xi Wang
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摘要

这是一篇关于移动通信服务企业精细化投资管理的应用研究论文。为了使投资决策更加准确,不仅要从财务方面考虑,还要从企业内部的业务和服务运作过程中考虑,这是非常重要的。通过深入跟踪移动运营公司的业务和运营流程,结合流程各阶段对投资、网络容量、通信运营使用规模、运营收入和利润的影响,提炼出关键业务路径和影响因素,进行精细的投资决策。在此基础上,从控制、预防和及时分析三个方面,构建了可操作的三层投资管理模型。本文所提出的模型已在中国移动集团公司实施,并取得了很好的效果。并已纳入中国移动集团的管理信息系统建设。
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Mobile operation company's fine investment management model based on its critical service path
This is an application research paper on mobile communication service enterprise's fine investment management. In order to make investment decision more accurate, it is very important to consider not only from the financial aspect, but also from the internal business and service operation process of the enterprise. By deeply tracking mobile operation company's business and operation process, combining with the influence on investment, network capacity, the scale of communication operation usage, operation revenue and profit of each phase of the process, the paper epurates the critical service path and influencing factors for a fine investment decision. On this basis, the paper works out an operable three-layer investment management model from the three aspects of control, precaution and timely analysis. The model mentioned in the paper has been implemented by China Mobile Group and has achieved a very good result. And it has been brought into China Mobile Group's management information system construction.
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