BUSINESS DIGITAL TRANSFORMATION IN THE DATA-DRIVEN ECONOMY: ENHANCING VALUE WITH AI SERVICES

The purpose of the paper is to explore cutting-edge AI-based solutions applied for providing a multi-business company with the capability to increase business value in the agenda of digital transformation. The main elements of a scale-up business strategy, where AI creates business value, are identified and described. The methodology includes secondary research involving reviewing and interpretation of secondary data, analysis of publicly available statistical data, and a case study for providing factual evidence from a specific example – the company, which is one of the best illustrations of business digital transformation. The conducted research shows that today, data has become key resource for data-driven business model innovation and maximizing business value. The results are supposed to contribute to the debate what AI means for business leaders in the agenda of developing a scale-up strategy, and how they would benefit from building an AI-powered company.