不断变化的零售实体景观

A. Treadgold, Jonathan Reynolds
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引用次数: 0

摘要

本章考虑了零售企业在今天和未来不断变化的物理需求。在零售企业需要的空间数量和类型方面,城市化、技术和监管被确定并讨论为零售商不断变化的空间需求的主要驱动因素。除了这些考虑因素之外,还有新冠肺炎对购物者行为的影响,尤其是在线销售的加速迁移以及个体商店和商店网络所需的随之而来的重塑。讨论了目前成熟市场和新兴市场之间的差异。小型便利店被认为是一种具有持续强劲增长前景的模式。相比之下,大空间超市模式的未来被认为面临着相当大的压力。讨论了购物中心的角色变化和许多地方空间过剩的挑战。对许多人来说,实体购物空间的持久吸引力以英国比斯特村“豪华奥特莱斯购物中心”的巨大成功的案例研究的形式呈现。
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The Changing Physical Landscape of Retailing
This chapter considers the changing physical requirements that retail businesses have both today and in the future. Urbanization, technology, and regulation are identified and discussed as the major drivers of retailers’ changing space requirements, in terms of both the amount and the type of space that retail enterprises require. Overlaying these considerations are the impacts of COVID-19 on shopper behaviour and, especially, the accelerating migration of sales online and attendant remodelling needed of both individual stores and store networks. Differences between presently mature and emerging markets are discussed. Small, convenience orientated stores are identified as a format with continued strong growth prospects. By contrast, the future for the large space hypermarket format is identified as being under considerable pressure. The changing role of shopping centres and the challenges of excess space in many locations are discussed. The enduring appeal of physical shopping space for many is presented in the form of a case study of the hugely successful Bicester Village ‘Luxury Outlet Mall’ in the UK.
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Conclusions The Changing Physical Landscape of Retailing Reimagining the Retail Store The Emergence of New Business Models Bringing Order to the New World Order
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