匈牙利新媒体话语中的难民概念:“单一声音的发展”

Andrianna Milo
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摘要

本文致力于研究以欧洲移民危机为标志的2015年匈牙利新媒体话语中的难民/ MENEKÜLT概念。基于运用“大数据”技术进行内容分析的结果,证明了REFUGEE / MENEKÜLT概念在政府和公共职位比例方面的话语形成作用。匈牙利制定了官方媒体和社会网络的“单一声音”战略,系统地执行“难民是对匈牙利的威胁”的战略叙述(“menek ltek veszsastlyt jelentenek Magyarországnak”)。匈牙利统一的不接纳难民的国家传播策略和作为一种社会行为的相应话语,是通过全国协商(全民公决)和Orbán的演讲制定的。社交网络的语言标记对REFUGEE / MENEKÜLT概念的叙述和主题组,大多与官方媒体的叙述和信息一致,这些媒体传达了当时匈牙利政府的政策。战略叙事的发展是按照以下几个结构块进行的:抽象、高潮、结果、评价、结论。匈牙利通过各种沟通渠道实施了关于难民问题的“单一声音”政策,重点是针对所有目标受众。
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THE CONCEPT REFUGEE IN THE DISCOURSES OF NEW MEDIA OF HUNGARY: “DEVELOPMENT OF A SINGLE VOICE"
The article is devoted to the study of the concept REFUGEE / MENEKÜLT in the discourse of new media of Hungary in 2015, marked by the migration crisis in Europe. Based on the results of content analysis with the use of the “Big Data” technology, a discourse-forming role of the concept REFUGEE / MENEKÜLT has been proven in relation to the ratio of government and public positions. Hungary has formed a strategy of a “single voice” of official media and social networks which systematically implement the strategic narrative “Refugees are a threat to Hungary”(“Menekültek veszélyt jelentenek Magyarországnak”). Hungary's unified national communicative strategy of non-admittance of refugees and the corresponding discourse as a type of social behavior were laid down by national consultations (a referendum) and in V. Orbán's speeches. The narratives and thematic groups of linguistic markers of social networks regarding the concept REFUGEE / MENEKÜLT mostly coincide with the narratives and messages of the official media which relay the policy of the of Hungarian government of the day. The development of the strategic narrative is carried out according to the following structural blocks: abstract, climax, outcome, essessment, conclusion. The “single voice”policy on the issue of refugees was implemented in Hungary through various communicative channels with a focus on all target audiences.
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