{"title":"2019冠状病毒病期间希尔顿的数字化转型战略","authors":"Xu Linxi","doi":"10.2991/aebmr.k.210917.050","DOIUrl":null,"url":null,"abstract":"With the impact of the COVID-19 epidemic, the world economy is in recession and the hotel industry is in a worrying situation. According to the financial and business environment analysis (SWOT model) of Hilton, we find that its operating conditions are poor with a great external threatening. Although Hilton has some digital strategy already, it still needs to build more digital transformation strategy based on data technology. On this basis, measures are proposed for digital transformation strategy for Hilton. After the comprehensive understanding of digital transformation strategy measures, the hotel market could make better strategic adjustments. These results offer a guideline to handle the COIVD-19 issues for other hotels.","PeriodicalId":371105,"journal":{"name":"Proceedings of the 2021 International Conference on Financial Management and Economic Transition (FMET 2021)","volume":"9 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Digital Transformation Strategy of Hilton During COVID-19\",\"authors\":\"Xu Linxi\",\"doi\":\"10.2991/aebmr.k.210917.050\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"With the impact of the COVID-19 epidemic, the world economy is in recession and the hotel industry is in a worrying situation. According to the financial and business environment analysis (SWOT model) of Hilton, we find that its operating conditions are poor with a great external threatening. Although Hilton has some digital strategy already, it still needs to build more digital transformation strategy based on data technology. On this basis, measures are proposed for digital transformation strategy for Hilton. After the comprehensive understanding of digital transformation strategy measures, the hotel market could make better strategic adjustments. These results offer a guideline to handle the COIVD-19 issues for other hotels.\",\"PeriodicalId\":371105,\"journal\":{\"name\":\"Proceedings of the 2021 International Conference on Financial Management and Economic Transition (FMET 2021)\",\"volume\":\"9 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1900-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Proceedings of the 2021 International Conference on Financial Management and Economic Transition (FMET 2021)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.2991/aebmr.k.210917.050\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Proceedings of the 2021 International Conference on Financial Management and Economic Transition (FMET 2021)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2991/aebmr.k.210917.050","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The Digital Transformation Strategy of Hilton During COVID-19
With the impact of the COVID-19 epidemic, the world economy is in recession and the hotel industry is in a worrying situation. According to the financial and business environment analysis (SWOT model) of Hilton, we find that its operating conditions are poor with a great external threatening. Although Hilton has some digital strategy already, it still needs to build more digital transformation strategy based on data technology. On this basis, measures are proposed for digital transformation strategy for Hilton. After the comprehensive understanding of digital transformation strategy measures, the hotel market could make better strategic adjustments. These results offer a guideline to handle the COIVD-19 issues for other hotels.
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