{"title":"描述性分析的价值:来自在线零售商的证据","authors":"Ron Berman, A. Israeli","doi":"10.2139/ssrn.3745748","DOIUrl":null,"url":null,"abstract":"We investigate the impact of descriptive analytics adoption on online retailers’ performance and the underlying mechanism.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"72 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2020-11-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"18","resultStr":"{\"title\":\"The Value of Descriptive Analytics: Evidence from Online Retailers\",\"authors\":\"Ron Berman, A. Israeli\",\"doi\":\"10.2139/ssrn.3745748\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"We investigate the impact of descriptive analytics adoption on online retailers’ performance and the underlying mechanism.\",\"PeriodicalId\":423558,\"journal\":{\"name\":\"Mark. Sci.\",\"volume\":\"72 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2020-11-20\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"18\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Mark. Sci.\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.2139/ssrn.3745748\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Mark. Sci.","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2139/ssrn.3745748","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}