故事经济学的研究趋势

Audio Valentino
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引用次数: 0

摘要

故事经济学是指以让听众和读者感到惊讶的方式讲故事的概念。目前用于通过广告进行营销,可以在广泛的背景下使用。本研究通过文献计量学方法对故事经济学研究进行分析。本研究使用的数据基于SCOPUS数据库,使用VOSViewer对数据进行分析。对SCOPUS数据库的文献进行高级检索发现,2019 - 2021年与故事经济学相关的文献只有8篇。该文件数量在2021年有所增加,总数为6份。发文类型最多的是文章,有6篇。与故事经济学相关的文件最多的国家是印度尼西亚,有2份文件。基于VOSViewer,通过故事经济学进行制图研究的结果与使用、部分和研究相关。
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Mapping Research Trend of Storynomics
Storynomics is the concept of storytelling in a way that surprises listeners and readers. Currently used for marketing through advertising and can be used in a wide range of contexts. This research conducted to analyzed Storynomics research through bibliometric approach. The data used in this study is based on SCOPUS database an VOSViewer to analyze the data. The results from advanced search of dcoument in SCOPUS database found there is only 8 documents related with storynomics from 2019 until 2021. This number of documents has increased in 2021 with total is 6 documents. The most type of publication document is article with 6 documents. The countries with the most document related to storynomics is Indonesia with 2 documents. Based on VOSViewer, the results of mapping research through Storynomics are related with use, part, and study.
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