{"title":"价格与促销对巴皮亚·库尔尼亚·纱丽购买决策的影响","authors":"Sjukun Sjukun, Lalu Supardin, Yusuf Taufik","doi":"10.56107/penanomics.v1i2.31","DOIUrl":null,"url":null,"abstract":"This study aims to examine the effect of price and promotion on purchase decision at Bakpia Kurnia Sari. The respondents in this study were consumers in Yogyakarta. The number of respondents in this study were 100 respondents. Sampling was done by purposive sampling technique. This study uses multiple linear regression analysis technique with SPSS as an analytical tool. The results of the multiple linear regression test show that: 1) Price partially has a significant effect on purchase decision at Bakpia Kurnia Sari. 2) Promotion partially has a significant effect on purchase decision at Bakpia Kurnia Sari.","PeriodicalId":445570,"journal":{"name":"PENANOMICS: International Journal of Economics","volume":"40 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-08-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":"{\"title\":\"THE EFFECT OF PRICE AND PROMOTION ON PURCHASE DECISION AT BAKPIA KURNIA SARI\",\"authors\":\"Sjukun Sjukun, Lalu Supardin, Yusuf Taufik\",\"doi\":\"10.56107/penanomics.v1i2.31\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This study aims to examine the effect of price and promotion on purchase decision at Bakpia Kurnia Sari. The respondents in this study were consumers in Yogyakarta. The number of respondents in this study were 100 respondents. Sampling was done by purposive sampling technique. This study uses multiple linear regression analysis technique with SPSS as an analytical tool. The results of the multiple linear regression test show that: 1) Price partially has a significant effect on purchase decision at Bakpia Kurnia Sari. 2) Promotion partially has a significant effect on purchase decision at Bakpia Kurnia Sari.\",\"PeriodicalId\":445570,\"journal\":{\"name\":\"PENANOMICS: International Journal of Economics\",\"volume\":\"40 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-08-25\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"2\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"PENANOMICS: International Journal of Economics\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.56107/penanomics.v1i2.31\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"PENANOMICS: International Journal of Economics","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.56107/penanomics.v1i2.31","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
THE EFFECT OF PRICE AND PROMOTION ON PURCHASE DECISION AT BAKPIA KURNIA SARI
This study aims to examine the effect of price and promotion on purchase decision at Bakpia Kurnia Sari. The respondents in this study were consumers in Yogyakarta. The number of respondents in this study were 100 respondents. Sampling was done by purposive sampling technique. This study uses multiple linear regression analysis technique with SPSS as an analytical tool. The results of the multiple linear regression test show that: 1) Price partially has a significant effect on purchase decision at Bakpia Kurnia Sari. 2) Promotion partially has a significant effect on purchase decision at Bakpia Kurnia Sari.
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