What Motivates Learners' Intention to Use Blackboard Mobile Learning (BML)?: Evidence from Thailand

this research focuses on the factors motivate learners' intention to use blackboard mobile learning. The research objective is to investigate the main factors in terms of usefulness learning and individual characteristics in order to investigate the factors that affect blackboard mobile learning acceptance among university students in Thailand. Based on the quantitative research method this study obtained behavior intention score from undergraduate students in Thailand. The Partial Least Squares method, a statistical analysis technique based on the Structural Equation Model (SEM), was used to analyse the data. The results of 314 undergraduate students were found that mobile self-efficacy had the significant effect on perceived ease of use of blackboard mobile learning while convenience had the significant effect on perceived usefulness of blackboard mobile learning. In addition, the main variable from the technology acceptance model namely perceived ease of use and perceived usefulness had positively related to user intention to blackboard mobile learning.