Features of the presentation of Saami souvenirs in the virtual space (on the example of the social network “VKontakte”)

The culture of the indigenous population of the Kola North is actively “exploited” in the image promotion of the region and the development of the souvenir industry. The features of the presentation and promotion of souvenirs with Saami symbols in the social network “VKontakte” are considered. The methods of virtual participant observation, content analysis of textual and visual material were used.