Impact of Demographic Variables on Investment Awareness Level Among People in Himachal Pradesh

Household saving and investment are some of the major factors for supplying capital in the economy. As investment habits of households depend upon their awareness about different available investment avenues, it is necessary to know their awareness level. The present study is an attempt to analyse the awareness level of people in Himachal Pradesh about various investment avenues on the basis of their demographic profile. The research was conducted by using a structured questionnaire from 540 sample respondents on the basis of multi stage sampling. The collected data was analysed with the help of different statistical tools like, mean, standard deviation, skewness, and chi square. The findings of the study reveal thatpeople are highly aware about Bank Deposit schemes followed by Life Insurance Schemes, Post Office Saving Schemes, Provident Funds and Gold & Jewellery whereas, very less people are aware about Derivatives, Share Market and Mutual Funds.