METHODOLOGY AND PARADIGM SHIFT IN THE STUDY OF SOCIOGENDER SPACE AND GENDER EQUALITY

The article considers the evolution of social changes and the peculiarities of the development of socio-gender processes in Russian society in the conditions of Russia’s transition to a market economy, changes in the social structure and in the activities of women’s public organizations. It analyzes transformations in the social space of the activities of women’s non-commercial organizations, their relevance, changes in the social base and political attention of women’s organizations to the changes taking place in the world. The article also reveals the peculiarity of social space as a field for integration of new gender norms in social interaction amid the formation of a new gender order. Based on the results of the repetitive by its nature project sociological study “Women, democratization and gender equality in Russian society 30 years later”, the author discloses the social shifts in the process of forming a new gender order, the degree of understanding of its essence, the perception of certain norms and orientation by the mass consciousness of women and students, the reaction of the population to the changes that have occurred in society over thirty years. The issues of reformatting a number of activities of women’s organizations, taking into account the changed social and political situation, the actions of National projects and Sustainable Development Goals, are raised. Special emphasis is placed on social changes in the structure and leadership of women’s non-commercial organizations, on the potential for expanding the socially active practices of women’s organizations when forming a national gender order.