"ECONOMIC AND ORGANIZATIONAL APPROACHES TO TOURISM DEVELOPMENT BASED ON THE CLUSTER APPROACH"

"The article considers the cluster approach to the development of tourism, presents the key elements that form the cluster structure. Factors of cluster structures are investigated. The stages for designing a tourist cluster are considered. The world development and the practice of foreign countries convincingly prove the inevitability of the regularity of the emergence of a diverse type of integration structures, where clusters have a dominant place. Recently, the formation of cluster structures has increasingly become the most important direction of state policy in the socio-economic development of many countries of the world. The intensification of competition in the tourism sector actualizes the problem of the formation of integrated structures that would contribute to the maintenance of sustainable growth rates of the regional economy, contribute to the fuller use of the accumulated potential and its further development. Currently, the main feature of the cluster is its innovative orientation. A cluster can be created in almost any area of the economy. Within the cluster, it is not just the efficiency of individual enterprises and organizations that comes to the fore, but their «collective efficiency». The success of one cluster member stimulates the development of the next, as a result of which working in a cluster turns out to be economically more profitable for everyone than the disjointed activities of companies. Keywords: cluster approach, tourism, economy, organization, tourist cluster "