S. Abas, Norhazliza Abd Halim, Mohd Hafiz Mohd Hanafiah
{"title":"探索马来西亚社区农村民宿的地方冠军角色:以sungai haji dorani民宿为例","authors":"S. Abas, Norhazliza Abd Halim, Mohd Hafiz Mohd Hanafiah","doi":"10.35631/jthem.727024","DOIUrl":null,"url":null,"abstract":"The homestay program is an essential driver for local community empowerment and distributed benefit individually or collectively. Most of the local communities in rural areas are encouraged to participate in this program due to their value-added income and platform to promote the local culture to tourists. However, incompetent leaders to lead Community-Based Rural Homestay (CBRH) become a challenge to homestay operators as they need a proactive leader to manage the activities and tourists at the same time. Poor leadership qualities affect the homestay program from being active in generating income and other benefits for the local community. Indeed, there is a need for the leader in a community project to act as the representative for the local community to guide them as the community may not be ready for the intended changes or development. Ten competencies were identified to explore the characteristics of local champions in the context of CBRH. A single case study has been used whereby this research was taken place at Homestay Sungai Haji Dorani. A mixed-method design is adopted in this research which is involved a questionnaire distributed to the homestay operators and the interview session with the local champion of Homestay Sungai Haji Dorani. The finding was revealed that fairness becomes a dominant competency of the local champion. In a nutshell, the local champion's role is crucial to facilitate the participation of the local community in tourism development. Furthermore, the local champion is also considered one of Malaysia's CBRH factor's internal success factor.","PeriodicalId":235421,"journal":{"name":"Journal of Tourism, Hospitality and Environment Management","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2022-03-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":"{\"title\":\"EXPLORING THE ROLE OF LOCAL CHAMPION IN COMMUNITY-BASED RURAL HOMESTAY IN MALAYSIA: A CASE OF HOMESTAY SUNGAI HAJI DORANI\",\"authors\":\"S. Abas, Norhazliza Abd Halim, Mohd Hafiz Mohd Hanafiah\",\"doi\":\"10.35631/jthem.727024\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The homestay program is an essential driver for local community empowerment and distributed benefit individually or collectively. Most of the local communities in rural areas are encouraged to participate in this program due to their value-added income and platform to promote the local culture to tourists. However, incompetent leaders to lead Community-Based Rural Homestay (CBRH) become a challenge to homestay operators as they need a proactive leader to manage the activities and tourists at the same time. Poor leadership qualities affect the homestay program from being active in generating income and other benefits for the local community. Indeed, there is a need for the leader in a community project to act as the representative for the local community to guide them as the community may not be ready for the intended changes or development. Ten competencies were identified to explore the characteristics of local champions in the context of CBRH. A single case study has been used whereby this research was taken place at Homestay Sungai Haji Dorani. A mixed-method design is adopted in this research which is involved a questionnaire distributed to the homestay operators and the interview session with the local champion of Homestay Sungai Haji Dorani. The finding was revealed that fairness becomes a dominant competency of the local champion. In a nutshell, the local champion's role is crucial to facilitate the participation of the local community in tourism development. Furthermore, the local champion is also considered one of Malaysia's CBRH factor's internal success factor.\",\"PeriodicalId\":235421,\"journal\":{\"name\":\"Journal of Tourism, Hospitality and Environment Management\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-03-08\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"2\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Tourism, Hospitality and Environment Management\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.35631/jthem.727024\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Tourism, Hospitality and Environment Management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.35631/jthem.727024","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 2
摘要
寄宿家庭计划是当地社区赋权和个人或集体分配利益的重要推动力。鼓励大多数农村地区的当地社区参与该计划,因为他们可以获得增值收入和向游客宣传当地文化的平台。然而,不称职的领导者领导社区农村民宿(CBRH)对民宿经营者来说是一个挑战,因为他们需要一个积极主动的领导者来管理活动和游客。糟糕的领导素质会影响寄宿家庭项目为当地社区创造收入和其他利益的积极性。事实上,社区项目的领导者需要作为当地社区的代表来指导他们,因为社区可能还没有为预期的变化或发展做好准备。确定了十项能力,以探索CBRH背景下当地冠军的特征。在Sungai Haji Dorani民宿进行了一个单一的案例研究。本研究采用混合方法设计,向民宿经营者发放问卷,并与当地民宿Sungai Haji Dorani进行访谈。这一发现揭示了公平成为当地冠军的主要能力。简而言之,地方领袖的角色对促进当地社区参与旅游业发展至关重要。此外,当地冠军也被认为是马来西亚CBRH因素的内部成功因素之一。
EXPLORING THE ROLE OF LOCAL CHAMPION IN COMMUNITY-BASED RURAL HOMESTAY IN MALAYSIA: A CASE OF HOMESTAY SUNGAI HAJI DORANI
The homestay program is an essential driver for local community empowerment and distributed benefit individually or collectively. Most of the local communities in rural areas are encouraged to participate in this program due to their value-added income and platform to promote the local culture to tourists. However, incompetent leaders to lead Community-Based Rural Homestay (CBRH) become a challenge to homestay operators as they need a proactive leader to manage the activities and tourists at the same time. Poor leadership qualities affect the homestay program from being active in generating income and other benefits for the local community. Indeed, there is a need for the leader in a community project to act as the representative for the local community to guide them as the community may not be ready for the intended changes or development. Ten competencies were identified to explore the characteristics of local champions in the context of CBRH. A single case study has been used whereby this research was taken place at Homestay Sungai Haji Dorani. A mixed-method design is adopted in this research which is involved a questionnaire distributed to the homestay operators and the interview session with the local champion of Homestay Sungai Haji Dorani. The finding was revealed that fairness becomes a dominant competency of the local champion. In a nutshell, the local champion's role is crucial to facilitate the participation of the local community in tourism development. Furthermore, the local champion is also considered one of Malaysia's CBRH factor's internal success factor.