Dsouza Prima Frederick, Ganesh Bhat S., S. H., Meghana Salins
{"title":"可持续发展绿色营销的定量ABCD分析","authors":"Dsouza Prima Frederick, Ganesh Bhat S., S. H., Meghana Salins","doi":"10.47992/ijcsbe.2581.6942.0240","DOIUrl":null,"url":null,"abstract":"Purpose: The study analyses green marketing concept using ABCD analysis framework and identifies the various determinant issues and critical constituent elements.\nDesign: Secondary source of data was referred for literature review and focus group method is adopted to evaluate the identified key attributes and critical constituent elements. \nFindings: Identified Advantages factors shows more contribution towards green marketing concept for sustainable development.\nOriginality: The study highlights a broader and deeper understanding towards the contributing affecting factors green marketing. \nPaper Type: Empirical Analysis","PeriodicalId":350972,"journal":{"name":"International Journal of Case Studies in Business, IT, and Education","volume":"15 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"7","resultStr":"{\"title\":\"Quantitative ABCD Analysis of Green Marketing for Sustainable Development\",\"authors\":\"Dsouza Prima Frederick, Ganesh Bhat S., S. H., Meghana Salins\",\"doi\":\"10.47992/ijcsbe.2581.6942.0240\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Purpose: The study analyses green marketing concept using ABCD analysis framework and identifies the various determinant issues and critical constituent elements.\\nDesign: Secondary source of data was referred for literature review and focus group method is adopted to evaluate the identified key attributes and critical constituent elements. \\nFindings: Identified Advantages factors shows more contribution towards green marketing concept for sustainable development.\\nOriginality: The study highlights a broader and deeper understanding towards the contributing affecting factors green marketing. \\nPaper Type: Empirical Analysis\",\"PeriodicalId\":350972,\"journal\":{\"name\":\"International Journal of Case Studies in Business, IT, and Education\",\"volume\":\"15 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-12-31\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"7\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Case Studies in Business, IT, and Education\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.47992/ijcsbe.2581.6942.0240\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Case Studies in Business, IT, and Education","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.47992/ijcsbe.2581.6942.0240","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Quantitative ABCD Analysis of Green Marketing for Sustainable Development
Purpose: The study analyses green marketing concept using ABCD analysis framework and identifies the various determinant issues and critical constituent elements.
Design: Secondary source of data was referred for literature review and focus group method is adopted to evaluate the identified key attributes and critical constituent elements.
Findings: Identified Advantages factors shows more contribution towards green marketing concept for sustainable development.
Originality: The study highlights a broader and deeper understanding towards the contributing affecting factors green marketing.
Paper Type: Empirical Analysis
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