Investigating factors that influence the telecommunication company's performance Case study: Telecom of Kosovo (TK)

The focus of this study is on identifying and assessing the factors that influence the telecommunication company's performance and uses different statistical analyses to gain insight and propose a strategy for improvement. Technological developments, especially in the telecommunications sector, have significantly increased competition. In fact, this is a challenge for many companies, which are constantly trying to stay in the market, so steps must be taken to see where you are operating to achieve a competitive position in the market. Regarding the need to pay attention to the effects of the business environment, it is very important to understand the opportunities that the environment offers and the commitment of the company to deal with them effectively. The business environment is very different from each other depending on the environment in which it operates. But focusing on what is common to every company, this study presents some insights that can be helpful for every other telecommunication company. This research can serve as a basis for improving customer relations with the company by identifying their requirements based on technological development. Different statistical analyses, including the Chi-Square Test of Interdependency, are conducted to assess the performance of the telecommunication company. By analyzing the internal factors, a strategy for increasing and improving the overall performance has been proposed. Recommendations for future work and strategy framework have also been provided.