Defining Criteria for Completeness of Entrepreneurial Ideas

This article examines aspects of the assessment and selection of entrepreneurial ideas. Since there currently exist a fairly large number of evaluation mechanisms and selection criteria for entrepreneurial ideas, the article presents a system for initial “filtering” of these ideas by fairly simple criteria. The proposed evaluation system will allow an idea to be evaluated quantitatively (using a points system) for “viability”, and thus compared with other ideas. The selection system proposed will make it possible to take to the “second level” (that of consideration and approval) only those ideas that are truly feasible under given economic, market and social conditions. The system presented is based on a number of different approaches to idea evaluation, and these are also analyzed in the article. In addition, the article gives an overall description of approaches to the understanding of the entrepreneurial idea and its role in the organization and effectiveness of business activity.