Introduction. The Good Life: Values, Markets, and Wellbeing

Here I make a simple proposition: the ends of the economy, as well as politics, should be provisioning the good life for people as they conceive it. The rub is, of course, that while we may all want to live the good life, we differ widely on just what that entails. Yet, everywhere, the good life implies more than mere “happiness”: it implies wellbeing, fulfillment, the meaningful existence Aristotle termed eudaimonia. An adequate income is absolutely necessary, but alone is insufficient, for overall wellbeing. Health and physical security, family bonds and social relations are also important. My research points to several additional key elements of the good life: aspiration and agency, opportunity structures, dignity and fairness, and commitments to meaningful projects. The Good Life: Values, Markets, and Wellbeing This paper is a précis of a larger project and monograph: German Eggs, Guatemalan Coffee, and The Good Life: An Anthropological Look at Markets, Values and Wellbeing. The genesis of this project, as with so many ethnographic endeavors, began with a chance encounter: in this instance, a reproachful look from the owner of a small cinema. I was in Hamburg with my family over the Christmas holidays, and my seven year old son wanted desperately to see the recently released Harry Potter movie. We had come to Germany to visit family but also to take a breather from the frenetic commercial pace of stateside holidays. Still, Johannes had cheerfully attended all of the gemütlich feasts and