应用程序提供商的轻量级用户跟踪方法

R. M. Frey, Runhua Xu, A. Ilic
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引用次数: 6

摘要

自2013年以来,谷歌和苹果不再允许应用程序提供商使用持久设备标识符(Android ID和UDID)在移动设备上跟踪用户。其他跟踪选项要么会引发严重的隐私问题,要么需要额外的硬件,要么只能由有限的公司实施。在本文中,我们提出了一种轻量级的方法,通过使用设备上安装的一组应用程序来创建唯一的指纹来克服这些弱点。该方法在2410名用户和175658个安装应用程序的现场研究中得到了评估。在所有被检查的用户中,99.75%的用户都是独一无二的。此外,通过减少从应用到应用类别的粒度,以减少用户对隐私的担忧,结果保持高度唯一性,识别率为96.22%。由于每个设备上安装的应用程序和应用类别的信息对任何应用程序开发人员都是免费的,因此该方法对应用程序提供商来说是一个有价值的工具。
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A lightweight user tracking method for app providers
Since 2013, Google and Apple no longer allow app providers to use the persistent device identifiers (Android ID and UDID) for user tracking on mobile devices. Other tracking options provoke either severe privacy concerns, need additional hardware or are only practicable by a limited number of companies. In this paper, we present a lightweight method that overcomes these weaknesses by using the set of installed apps on a device to create a unique fingerprint. The method was evaluated in a field study with 2410 users and 175,658 installed apps in total. The sets of these installed apps are unique in 99.75% of all inspected users. Furthermore, by reducing the granularity from apps to app categories to lessen users' privacy concerns, the results remain highly unique with an identification rate of 96.22%. Since the information of installed apps and app categories on each device is freely available for any app developer, the method is a valuable instrument for app providers.
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