A Method to Create Hybrid Models Using a Morphological Matrix

Prescriptive management models are falling short to deal with the current and increasingly uncertain and dynamic business environment. The search for so-called hybrid models has increased among different organizations and industrial sectors. Despite the interest, there is a lack of systematic procedures to effectively adapt hybrid models to specific projects. In order to bridge this gap, we propose a method to support the creation of hybrid models, based on a morphological matrix that allows the combination of practices to the specific needs of each project. The method was developed through a systematic literature review, a theoretical proposition phase and its evaluation in a single case study involving an information technology company. The results indicate that a customization by project is feasible, allowing professionals to be more assertive in creating customized management solutions. Finally, the study highlights the possibility of creating systematic procedures to assist organizations and professionals in choosing management practices for their projects and the consequent creation of hybrid models .