零售业逆向物流战略模式与发展研究

Da-yong Xu
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引用次数: 0

摘要

随着现代科学技术的发展和全球经济的一体化,零售企业的竞争优势越来越依赖于现代物流所提供的速度、成本、服务和效率。因此,零售商必须拥有高效的逆向物流系统,才能保持稳定的客户群和较低的经营成本,保持市场竞争优势。本文在分析零售业逆向物流发展困境的基础上,对现有的战略模式进行探讨,并提出有效的管理策略,以期为相关企业实现可持续发展的目标提供参考意见和建议。
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RESEARCH ON STRATEGIC MODE AND DEVELOPMENT OF REVERSE LOGISTICS IN RETAIL INDUSTRY
With the development of modern science and technology and the integration of global economy, the competitive advantage of retail enterprises depends more and more on the speed, cost, service and efficiency provided by modern logistics. Therefore, retailers must have an efficient reverse logistics system in order to maintain a stable customer base and lower operating costs and maintain the competitive edge of the market. Based on the analysis of the development dilemma of reverse logistics in retail industry, this paper probes into the existing strategic models and puts forward effective management strategies, in order to provide relevant enterprises with reference advice and suggestions to achieve the goal of sustainable development.
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