The development and research of digital marketing in the contemporary society

In the Internet age, some old methods have been eliminated, and some methods are improved, at the same time many new methods of used for product promotion and marketing also gradually formed. "Desk research" has been turned into "online research", now in the online market research has become possible. This paper mainly studies the development history of digital marketing and existing significance. Including the difference and contact between digital marketing and traditional advertising, the relationship between digital marketing and the Internet industry. The pros and cons of digital marketing mode, digital marketing in the future development direction.