“我的钱和我的心”:网上买铂金包和边界工作

J. Foster
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引用次数: 4

摘要

YouTube视频记录了购买和“拆箱”身份商品的过程,突出了随之而来的强烈情感热情。评论者的回应是赞美,同时对自己身上的商品表示羡慕。综上所述,在线视频和相关评论引发了一系列关于我们如何评估时尚购买的问题,以及这些购买所揭示的界限和不平等。我选取了10个被广泛观看的在线视频和2700多条公众评论作为样本,分析了极端特权背景下的边界工作。我以批判的眼光看待评论者利用嫉妒和渴望来跨越界限并在网上划清界限的方式。
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“My Money and My Heart”: Buying a Birkin and Boundary Work Online
YouTube videos document the purchase and “unboxing” of status goods, highlighting the intense emotional fervor that follows. Commenters respond with praise while expressing envy for the goods on their person. Taken together, online videos and the comments that attend them raise a number of questions about how we evaluate fashion purchases and the boundaries and inequalities these purchases bring to light. Using a sample of 10 widely viewed online videos and over 2,700 public comments in reply to these, I provide an analysis of boundary work in a context of extreme privilege. I do this with a critical eye towards the ways in which commenters leverage envy and aspiration to both bridge boundaries and draw distinctions online.
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