The effect of military social responsibility perception on soldier’s organizational citizenship behavior (OCB)

This research aims to study the social role of the military, which is expected to gain importance when the security environment of the Korean Peninsula changes in the future. Expanding the research on corporate social responsibility (CSR), this study redefines the concept of military social responsibility (MSR) and identifies the impact of MSR perception on soldiers’ organizational citizenship behavior (OCB). This study aims to examine the effects of MSR on OCB and the mediating effect of reputation. Thus, the survey was conducted by visiting two army troops in the metropolitan area and three army troops in the Gangwon-do area. As a result, MSR perception by military service members had a significant positive (+) effect on OCB. In addition, reputation showed a significant partial mediating effect. Further, for individual MSRs, legal and ethical MSR and philanthropic MSR had a significant positive (+) effect on OCB, and reputation was fully mediated in that process. Finally, based on the results, the implications of the study and future research directions were discussed.