Business Model as a Cloud Services-based Movility Strategy That Allows to Diminish the Number of PYMES Closures in Ecuador

Nowadays, enterprises face big problems in a global market, especially small and medium-sized enterprises (PYMES), they are required to innovate the way they offer their products/services, without affecting their limited financial resources. In consequence they need to find new business opportunities, also cloud services trend could complement the business models promoted by PYMES, providing them competitive advantages. Here we propose the development of a business model based on data mobility and ease of access. This model contributes to reduce PYMES mortality causes, and at the same time to increase their growth projection rates.