Construction of the Performance Appraisal and Evaluation System in the Cultural Industry Demonstration Zone

It is necessary to evaluate the performance of cultural industry demonstration zone, which is good for giving full play to its demonstrated and leading role, and making the cultural industry develop get healthy, effective and sustainable development. The principle of establishing evaluation system includes the objectively, orientation and balance. And indexes are set from five aspects, zone management and service, industrial development, total economic and social benefits, and zone enterprise operation and management. In addition, the index weight is arranged by means of analytic hierarchy process(AHP) and experts marking. After the establishment of indicator system, Tianjin Cultural Industry Clusters is taken as the example to make the empirical analysis and assess the rationality and feasibility of evaluation system. Keywords—cultural industry; demonstration zone; performance appraisal; system construction