风险意愿和机会认知对马来西亚沙巴州企业主绩效的影响

Deewasnari Muddat, S. N. Ambad, R. Roslin, Nelson Lajuni
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引用次数: 0

摘要

本文考察了风险意愿和机会认知对马来西亚沙巴州企业主绩效的影响。本文采用非概率抽样,即目的性抽样方法来选择企业主。共发放了600份采用李克特7分制的自填问卷,随后回收了525份问卷。本文评估的EAO维度为风险意愿和机会认知。收集的数据通过SmartPLS 3.3.2软件使用SEM-PLS技术进行分析。研究发现风险意愿和机会认知对企业主绩效有正向影响。因此,本文的理论和实践意义支持了之前的一些研究结果和观点,即EAO在影响微企业主绩效方面发挥了重要作用。
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The impact of Risk Willingness and Opportunity Recognition on Business Owners’ Performance in Sabah, Malaysia
This paper examines the impact of risk willingness and opportunity recognition on business owners’ performance in Sabah, Malaysia. The paper adopts non-probability sampling, known as a purposive sampling method, in selecting business owners. A total of 600 surveys using self-conducted questionnaires structured on a 7-point Likert scale is distributed, and subsequently, 525 questionnaires are returned. The EAO dimensions assessed in the paper are risk willingness and opportunity recognition. Data collected are analysed using the SEM-PLS technique through the SmartPLS 3.3.2 software. The study found a positive effect of risk willingness and opportunity recognition on the business owners’ performance. Accordingly, this paper’s theoretical and practical implication supports some of the previous findings and arguments that EAO plays an essential role in influencing micro-business owners’ performance.
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