瑞士中小企业在社交媒体平台上:自己的个人资料和产生的影响

Economics of Networks eJournal Pub Date : 2020-11-27 DOI:10.2139/ssrn.3738710

Michael Beier, Sebastian Früh

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摘要

这份研究报告描述了瑞士中小企业对社交媒体平台的使用情况。为此，对瑞士中小企业的代表性样本(N=976)系统地收集和评估了自己的个人资料(社交媒体采用)和追随者数量(产生的覆盖范围)。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Swiss SMEs on Social Media Platforms: Own Profiles and Generated Reach

This research report describes the use of social media platforms by Swiss SMEs (small and medium-sized enterprises). For this purpose, numbers on own profiles (social media adoption) and numbers of followers (generated reach) were systematically collected and evaluated for a representative sample of SMEs in Switzerland (N=976).

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Economics of Networks eJournal

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