A Study on the Energy Consciousness and Consumer's Characteristics for Occupants of the Public Rental Housing

ABSTRACT Energy saving strategy for public housing is given a sizable portion in Land and Housing corporation. From this reason, the consumer's characteristics and energy consciousness of public housing dweller was derived from field survey for compare with sale housing residents characteristics. Utilities fees (e.g. gas and electric) for public housing residents was about 50 percent of sales housing dweller, but real energy consumption was accounting for 70% of sales housing residents in electric consumption. Among the respondents for public housing dweller up to 80 percentile of end-user comment that they have less demanding utilities fees. Given the major energy saving strategies, such as install EMS, make a teaching tool for children, sale housing residents is more proactive approach to participant energy saving strategies than public housing residents.Key words: Occupants of the Public Rental Housing, Energy Consumption, Consumer's Consciousness 1) 한국토지주택공사 토지주택연구원 책임연구원, 공학박사, LEED AP(교신저자: jhyoo@lh.or.kr)