Schriftsprache und kaufmännische Tätigkeit – Wie erforscht man die Prozesse beim Erstellen individueller Kundenschreiben?

Based on a presentation during the „Hochschultage Berufliche Bildung 2017“ in Cologne, the contribution probes the importance of written language in commercial activities. A subject-oriented research design is outlined which attempts to adopt the perspective of the acting persons. This allows analysing the individual actors as well as their operational context. How do they create individual customer-correspondence? This contributes to the methodical discourse of work-related linguistic research as well as on commercial vocational education and training research.