LAKE TOURISM AND THE BALATON RESEARCH

A tanulmany celkitűzese volt, hogy bemutassa a toturizmus szerepet a turizmusgazdasag teruleten, a Balaton fejlesztese szemlelteti a legjobban a toturizmus fejlesztesenek a lehetősegeit. Osszegzeskent elmondhato, hogy a minősegi turizmus kialakitasa erdekeben fontos a kormany altal a toturizmus fejlesztesere megitelt tamogatasabol a szallashelyek csillagfokozatanak az emelese, a vizi-, kozuti infrastruktura javitasa es a balatoni temapark megepitese. A toturizmusban a vendegszerkezetet tekintve a belfoldiek tulnyomo tobbsegben vannak a kulfoldi vendegekkel szemben, a turisztikai termek tamogatasaval kozvetlenul a magyar kis- es kozepvallalkozasokat lehet fejleszteni. ------------------------ The present study, which compares and contrasts the tourism and visitor-based economic development at Balaton lake in Hungary aim to describe how roles have changed and opportunities have presented themselves in the lake tourism sector. That in the interest of the forming of the qualitative tourism the importance of the government onto the development of the lake tourism is by way bigger, his support on the increase of the star grade of the accomodations, the development aquatic and road infrastructure and the construction of the topic park of Lake Balaton. The inland ones are in a great majority opposite the foreign country guests considering the guest construction in the lake tourism, with the support of the tourism products it is possible to develop directly the Hungarian small- and medium-size enterprises.