Consumer Attitude and Behavior on Green Packaging in Korea

Ecological consumer behavior contributes to environmental protection and influences corporate management strategy and public policy coping with global warming and climate change (Barr & Shaw, 2013; Leiserowitz et al., 2014). Korean consumers show a relatively high profile of environment-friendly purchase behavior and other daily life decisions (OECD, 2014; OECD, 2011, Ramme et al., 2015). Korea is a densely populated country. Korean corporations maintain significant global presence in the consumer goods marketplace. Thus, sustainable development is prioritized in the public policies in Korea.