{"title":"直播策略、企业社会责任与网络消费者购买行为:中国电商企业整合营销策略模块的基础","authors":"Yu Wang","doi":"10.5861/ijrsm.2023.1059","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":343750,"journal":{"name":"International Journal of Research Studies in Management","volume":"60 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-08-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Live streaming strategy, corporate social responsibility, and online consumer purchasing behavior: Basis for Integrated marketing strategy module of Chinese e-commerce company\",\"authors\":\"Yu Wang\",\"doi\":\"10.5861/ijrsm.2023.1059\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":343750,\"journal\":{\"name\":\"International Journal of Research Studies in Management\",\"volume\":\"60 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-08-15\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Research Studies in Management\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.5861/ijrsm.2023.1059\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Research Studies in Management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.5861/ijrsm.2023.1059","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Live streaming strategy, corporate social responsibility, and online consumer purchasing behavior: Basis for Integrated marketing strategy module of Chinese e-commerce company