使用绿色营销的可持续农业社区

M. Sobhana, M. Chandra, K. Rakesh, K. Vivek
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引用次数: 0

摘要

农业是印度经济的一个主要部门,促进农业最有效和有益的方式之一是绿色营销,这是通过遵循积极的环境目标来即兴创作品牌认知的过程。农产品从生产者到消费者的运输通常包括中间商,也就是所谓的调解人,因为他们,生产者的利润经常会大幅减少。通过结合绿色营销的原则,购买者可以直接从生产者那里获得农产品,即蔬菜和谷物,从而消除了中介的手。据信,这种方法在大城市有广泛的应用范围,那里的人们很少有时间步行到杂货店购买农产品。该系统是使用Java、XML和Firebase开发的。该应用程序在支付方面保持完全透明,并且用户友好。
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Sustainable Farming Community using Green Marketing
Farming is a major sector of Indian economy, and one of the most efficient and beneficial ways of promoting farming is Green Marketing, which is the process of improvisation of brand perception by following positive environmental objectives. Delivery of farm products from the producers to consumers often includes the hand of middlemen, called Mediators, because of whom, there often arises a substantial decrease in profit for the producers. By incorporating the principles of green marketing, buyers can receive the farm produce, i.e., vegetables, and grains directly from the producers, thereby eliminating the hand of mediators. It is believed that this approach has a wide scope in metropolitan areas, where people seldom have time to walk to the grocery stores and buy farm produce. The proposed system is developed using Java, XML, and Firebase. The application maintains complete transparency in payments and is user-friendly.
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