Tuğba Karaboğa, H. Karaboğa, Doğan Başar, Songül Zehir
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Big data and artificial intelligence (AI) technologies have changed how we live, how we work, and how we organize businesses. Thus, it is no surprise that it is also changing how we manage human resources (HR). For HR leaders, digital transformation is a very hot topic, having the potential to create high value for businesses. First, HR can transform all functions, processes, and systems by leveraging digital platforms and applications. Second, HR can lead business digitalization, enabling a compelling employee experience where a digital culture, a digital workplace, and digital management are welcomed. To provide a more pragmatic perspective, this chapter discusses digitalization of HR with big data and artificial intelligence (AI) technologies and identifies key digital HR strategies and roles needed to sustain the digital transformation. Also, this chapter presents the advantages of digital HR and the basic pitfalls HR faces in the digital transformation of HR.