Development of creativity of the "digital generation" students through the organization of creative activities in the creatively oriented educational process of the university

Today, the world around us, including the professional environment, is changing rapidly. Employers are having new requirements for employees. The employee must not only be a good performer, but also have spatial and functional mobility, i.e. be a creative person who is able to adapt and improve in connection with changing circumstances. Therefore, at present, it is necessary to pay great attention to the development of students ' creativity in educational classes at universities. The authors understand creativity as the ability of a person to non-standard creative thinking and behavior, with further awareness and development of their experience. Well-organized training sessions that develop creative abilities, such as business and role-playing games, case studies, project activities, combined with the use of electronic educational resources, contribute to the education of students ' confidence, self-control, teamwork, teach business communication and respect for others, teach them an unconventional approach to traditional habitual phenomena and help them in the initial development of professional activity. The authors note the great role of the teacher in the development of students ' creative abilities, especially if the teacher himself is a creative person. A creative teacher has professional and personal attractiveness in the eyes of students, due to his openness, benevolence and accessibility in communication, especially with the "alienated" communication that is common in the modern educational world. The authors prove on the basis of data from constant surveys and conversations with students and graduates in training classes, during personal meetings, in social messengers (VKontakte, WhatsApp, LinkedIn) and other means of communication that their active participation in business and role-playing games, project competitions, student debates, solving cases helped them in the initial development of professional activity.