基于系统动力学的产品营销系统模型与仿真研究

Jingdong Chen, Qisong Zhu
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引用次数: 0

摘要

产品营销系统是复杂的社会经济系统,对产品营销的研究需要从系统的角度挖掘其内在机制。本文通过建立产品营销系统的系统动力学模型,从系统动力学的角度考察了营销机会分析、STP营销策略和4Ps营销策略三者之间的关系,并分析了这些因素对产品销量的影响,最后提出了产品营销各子系统的共同作用对产品销量的促进作用。
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Notice of RetractionThe Research of Product Marketing System Model and Simulation Based on Systems Dynamics
The product marketing system is the complex social economy system, the research of product marketing needs to tap its intrinsic mechanism from systematic angle. This paper through establishing the systems dynamics model of product marketing system, to check relationship among the marketing opportunity analysis, the STP marketing strategy and the 4Ps marketing strategies from systems dynamic's angle and it has analyzed the influence of these factors to the product sales quantity, finally we proposed that the combined action of product marketing each subsystem can promote the product sales quantity enormously.
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