CORPORATE SOCIAL RESPONSIBILITY AND PROFESSIONAL TRAINING FOR IMMIGRANT : THE BUSINESS CASE

Corporate social responsibility represents for IKEA a competitive factor of extraordinary importance. Social policies of racial integration are one of the challenges that the Swedish multinational faces day to day. In the present work it stands out as the racial integration is not only a socially desirable goal; the economic utility of a multi-ethnic integration policy is also highlighted, because of changes occurred in the ethnic composition of customers.